I'm Federica Zanghirella, founder of The Pink Bob. When I was diagnosed with breast cancer, I knew I was going to lose my hair, so I decided to do something bold. I bought a pink bob wig before chemotherapy even started. Not to hide, but to own the moment, to reclaim some colour in what had suddenly become a very grey and overwhelming time.

I also experienced first hand how difficult it can be to navigate the internet and social media in search of clear and reliable information, how isolating that feeling of not knowing where to turn can be.

That pink wig became an inspiration. I wanted to create something different: a space that felt colourful, creative and human. The pink bob haircut became a symbol of solidarity, confidence and support for everyone facing breast cancer, a reminder that you can face the hardest days with boldness and on your own terms.

I believe creativity can communicate messages in more effective ways. Through art, images and storytelling, we aim to make conversations about breast cancer more accessible and to share one vital message: EARLY DETECTION SAVES LIVES!

Pink Bob Gatherings

Friendly, relaxed events like brunches, aperitifs, parties, non-alcoholic wine and cocktail tastings . They give people a break from hospitals and medications, creating connection, shared stories and a reminder that joy still belongs in the tough days.

Pink Bob corporate events

The Pink Bob hosts relaxed workplace awareness events, sharing clear basics on breast health and early detection in a comfortable and friendly setting. Sessions keep the tone open and relaxed, over a glass of non alcoholic drinks to spark honest, pressure-free and supportive conversation.

THE PINK BOB MOVEMENT

The Pink Bob Movement uses creativity and a bold pink bob haircut or wig as a symbol of solidarity with people facing breast cancer. Through art, media and community support, it spreads awareness, celebrates identity and brings colour and joy back into the journey.

Awareness Campaigns

Public campaigns designed to inform, challenge myths and spark real conversations about breast health. Through digital content, social media challenges, educational resources and collaborations, we share clear, evidence based messages on early detection, risk factors and self awareness. Our goal is to reach beyond our community and make breast cancer awareness visible, accessible and part of everyday life.

The Pink Bob Online Community

A safe, always open digital space for optimism, clear information and support. It keeps conversations honest and accessible, helping people feel less alone, even in quieter moments at home.